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Month: June 2017

Mobile

5 UX best practices for a search engine focused website

Irrespective of your industry, you rely on your website to build trust, build relationships, provide services, and sell products. Proper SEO will draw customers to your website, thereby improving your …

SEO

Marketing with intent: The combined power of SEO and content

If we can agree that the ultimate purpose of marketing is to attract attention and generate interest, then combining SEO and content marketing is a no-brainer for smart brands and …

Mobile

How JavaScript impacts page loading speed on mobile

The effect of JavaScript on mobile web performance is twofold. One, it is the second largest contributor to webpage weight, behind images, thereby increasing download time; and two, once downloaded, the browser then …

Social

How to scale your business internationally on search engines

Most online sites at some stage will want to expand, and one of the most common ways to do that is by offering products to an international market. However, it’s …

Mobile

Progressive Web Apps versus Android Instant Apps: Which is better for marketers?

Much has been made of the fight between mobile apps and the mobile web, but the line between the two is no longer as clear-cut as it used to be. …

Social

Meeker’s Report on the state of advertising and ad trends to watch out for

Mary Meeker’s Internet Trends Report 2017, one of the most-anticipated annual events in the world of digital, was released a few weeks ago.  The 355-slide report covers the major shifts we …

SEO

How to achieve off the charts off-page SEO that will boost traffic

When you think about improving your SEO, what’s the first thing that comes to mind? Maybe you think of rewriting your web copy to rank better for certain keywords, churning …

Mobile

How to optimize images for mobile: Implementing light, responsive, correctly formatted images

The mobile web has a weight problem. Too many mobile sites are slow to load, and bloated with unnecessary bells and whistles, leading to a poor user experience. Chief among …

Mobile

Accelerated Mobile Pages vs Facebook Instant Articles: Is Google winning the mobile war?

Articles published with Accelerated Mobile Pages (AMP) load four times faster than standard mobile pages with a 35% improvement in engagement time, according to new research from Chartbeat. Facebook Instant Articles …

Social

6 ways to turn your website into a niche knowledge hub

Giving away knowledge is the most effective way to build a solid brand presence. But is it just about writing and publishing blog posts? It might have been sufficient to …

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