How to optimize VR content for search
Virtual reality (VR) has been the talk of the town for a little while now and its marketing potential is getting difficult to ignore. Whether using it to look around …
What is SEM?
If you are coming to this article as a novice, I know what you are thinking. “Not another damned 3 letter acronym! Don’t we have enough?” Well, apparently not, and …
What may be slowing your site down (and how to fix it)
A slow site is a slow death for a brand. Whether you have a blog, an online storefront or anything else, your viewers need to able to form a positive …
What is Google Stamp and what will it mean for marketers?
Google is set to launch a competitor to Snapchat Discover, known as Google Stamp. This new product will bring with it a host of opportunities for publishers and advertisers alike, but …
How advertisers can score big on the next device launch
On the cusp of the latest iPhone release, columnist Purna Virji from Bing offers insights to help advertisers cash in on new device launches. We’ve all seen the news headlines. …
Baidu SEO: How to optimize for China’s biggest search engine
Speak to pretty much anyone about SEO and the rhetoric will largely be in regards to the “Big G”. It makes sense. Google has a worryingly large share of the …
Google Search Console: What the latest updates mean for marketers
Google Search Console has long been a go-to platform for SEOs on a daily basis. It provides invaluable insight into how people are finding our websites, but also allows us …
Google Analytics: Misunderstandings that hold marketers back
Google Analytics (GA) has done more than any other platform to bring the practice of data analytics to the center of organizations. By offering a free-to-use, intuitive solution to businesses …
How to make sure your dealer locator tools are optimized for local SEO
Brands with many distributor locations across the country use dealer locator tools to provide consumers information on how to find their products at local stores. But more often than not, …
What does Web 3.0 mean for search?
The signs of fundamental change are all around us. Digital assistants reside within our living rooms, we consume Internet-based services everywhere, and we are creating data every second of the day. …