Google AdWords: The Beginner’s Guide

Google AdWords is a staple platform for the vast majority of digital marketing strategies. However, marketers need to get things right from the outset to avoid costly inefficiencies. This guide …

Do you need a PPC management expert?

The eternal question for businesses both large and small: should you run your marketing in-house, or should you hire an expert? There are numerous factors to take into account including …

Seven SEO trends to watch in 2018

As we reach the fourth quarter of 2017, it’s time to start thinking about the year ahead and what to expect from SEO in 2018. There are number of search industry trends …

Share17 Chicago: The key themes and trends

Digital marketers gathered in Chicago last week for Share17, an event hosted by SEO and content marketing platform BrightEdge. Share17 provided a welcome opportunity to take stock of where the …