Content marketing for Google SERPs in 2019

Adhering to the whims and fancies of Google’s unpredictable nature can be a tasking ordeal for content creators around the world. What once seemed like a harmonious relationship, the bond …

Amazon Advertising tips from Bai and LEGO

At our Transformation of Search Summit earlier this month, we heard a fan-favorite session on Amazon Advertising.  In this session, John Denny (formerly of Bai, currently Cavu Venture Partners) and …

Why search marketing matters in 2018

First let me ask you: how many unread emails are in the “promotions,” “updates,” and “other” tabs of your inbox? When I got to work on Monday morning, there were …