Why PPC and SEO need to work together

Search spend now accounts for almost a third of advertising spend in the UK, and has grown consistently since 2001. Balancing the marketing mix is a huge challenge facing any CMO …

How to organize your keyword lists

Keyword research is a fundamental tactic that I have seen completely transform the overall marketing strategies of those who take it seriously. In fact, just about any marketing area begins …

How to avoid these common PPC mistakes

Whether you’ve just started with PPC or work in the industry for years, you still remember a mistake that you’ve never thought you could make. After all, human errors are …

Using the new Google AdWords dashboard

Back in 2012, Lisa Raehsler wrote an article on 6 Super Time-Saving Tips to AdWords PPC Management, in which she presented some of the new time-saving features of AdWords. In …