How Google Ads is fighting click fraud

Click fraud is one of the most talked about issues affecting advertisers on Google and other Pay Per Click (PPC) platforms. According to Click Guardian $7.2 billion was lost to click …

Why PPC and SEO need to work together

Search spend now accounts for almost a third of advertising spend in the UK, and has grown consistently since 2001. Balancing the marketing mix is a huge challenge facing any CMO …