How to avoid these common PPC mistakes

Whether you’ve just started with PPC or work in the industry for years, you still remember a mistake that you’ve never thought you could make. After all, human errors are …

A guide to HTML and meta tags in 2018

We’ve previously covered HTML meta tags and meta tags and in some depth, but as with most things in SEO, it’s an ever-changing landscape and the accepted usage and definitions of …

Using the new Google AdWords dashboard

Back in 2012, Lisa Raehsler wrote an article on 6 Super Time-Saving Tips to AdWords PPC Management, in which she presented some of the new time-saving features of AdWords. In …

Is WordPress a good choice for SEO?

Powering over 30% of all the websites existing over the Internet, WordPress has certainly come a long way since its release on 27 May 2003, by Matt Mullenweg and Mike …

SEW Interview: Clark Boyd on visual search

We recently caught up with Clark Boyd, a visual search expert and regular contributor to Search Engine Watch. We discussed camera-based visual search – that futuristic technology that allows you …